Restaurant operators Hospitality groups across urban and regional areas urban and regional areas are adopting guest relationship tools CRM platforms to build loyalty drive repeat visits.
Unlike generic software, venue CRM tools hospitality CRM platforms focus on visit frequency ordering preferences to trigger marketing nurture high-value patrons.
At Aspire CRM strategy team aspirehospitality, we deploy, configure and optimise CRM systems build retention journeys for guests to suit each brand’s tech stack and operations venue format and audience.
Common CRM features for hospitality:
* Birthday and re-engagement triggers Email marketing flows
* POS integration First-party data capture
* Review request automations Feedback loops
* Group-specific campaigns Segment-based offers
Why venues need CRM:
* Social reach is declining Walk-ins are unpredictable
* Rebookings outperform new leads Owning guest data = better ROI
* Personalisation drives spend Marketing works better with context
Case studies:
* Multi-site café group used tags to tailor promos Regional hotel grew events bookings via birthday triggers
* Pub group boosted spend per guest with loyalty tiers Rooftop bar improved Google ratings hospitality CRM platform Australia using CRM review asks
Pain points solved:
* No automation beyond email blasts Too many guest channels, no single view
* Offers not reaching the right guests No link between bookings and marketing
CRM platform functions deployed by aspirehospitality.com.au aspirehospitality.com.au:
* Segmentation based on real spend Email + SMS journeys
* Marketing campaign dashboards Guest tagging and preferences
* Integration with booking tools Connections to social + review platforms
Hospitality CRM searches we see trending:
* "hospitality guest database software"
* "rebooking automation for restaurants"
* "multi-site CRM tools"
Start here:
* {Visit the CRM strategy hub
* Book a 1:1 consult
* Unlock guest loyalty
aspirehospitality.com.au —
where loyalty meets revenue.